Legal Literacy - This article discusses the Implementation of the Personal Data Protection Law for consumers against business actors. Let's look at the explanation below.

Written by:Imam Gunawan(Student of Law, UIN Syarif Hidayatullah Jakarta)

In this day and age, electronic media is deeply embedded in society. The development of technology and information is progressing rapidly. As a result, all aspects of community life, from transactions, mass media, to applying for a job in a company, use electronic media.

Discussions regarding personal protection have become a frequent topic of public conversation. Warren and Brandeis stated that “Privacy is the right to enjoy life and the right to be left alone and this development of the law was inevitable and demanded of legal recognition” meaning privacy is the right of every person to enjoy life and demand their privacy to be protected.1

Related to personal protection in Indonesia is essentially already contained in the constitution. Based on Article 28G paragraph (1) of the 1945 Constitution which states that “everyone has the right to protection of their person, honor, dignity, and property under their control, and has the right to feel safe and protected from the threat of fear to do or not do something that is a human right”.2

For people who feel aggrieved, especially in their personal affairs, it means they must receive protection because if someone violates another person's privacy, that person has violated human rights. If correlated with the current situation, of course personal data is something that must be protected because it is part of the privacy of every individual.

The government ratified the Personal Data Protection Law on October 17, 2022, by President Joko Widodo, which aims to provide protection, legal certainty, public interest, and prevent misuse by irresponsible individuals. The existence of the Personal Data Protection Law has a huge impact, especially for consumers whose rights are being toyed with by unscrupulous business actors.

A consumer is anyone who uses goods or services either for their own benefit or that of others, and the goods are not resold.3

Meanwhile, a business actor is any individual or business entity, whether in the form of a legal entity or not, that is established and domiciled or carries out activities within the legal territory of the Republic of Indonesia, either alone or jointly through an agreement to carry out business activities in various economic fields.4

Therefore, one of the obligations of business actors is to provide services to their consumers honestly and well and not to discriminate.5