World News Day for Journalists or Political Buzzers?
Amidst the rise of political buzzers, Indonesian journalism faces a crisis of confidence. This opinion piece examines the irony of World News Day 2025 and the call for the media to return to its dignity as the last bastion against...
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Legal Literacy - World News Day (World News Day) which falls on September 28 should be a celebration of the victory of journalism. However, in the midst of the current situation, this celebration feels like a bitter irony—like dancing on the grave of the mass media. When political buzzers dominate the timeline with millions of rupiah, professional journalists are forced to compete with anonymous accounts that have no moral responsibility.
If we look at the situation in Indonesia in the last few months, we can clearly see how social media has become an arena for incredibly heated narrative battles. Remember the massive demonstrations in August-September 2025? The wave of protests stemmed from public disgust at the attitude of the political elite. Videos of council members dancing in the midst of a crisis, followed by controversial statements about salaries, exploded on the timeline. Some people who were initially indifferent eventually became angry.
Public anger peaked after tragic news emerged about an online motorcycle taxi driver who died after being run over by a tactical vehicle during the action. The moments of the incident went viral everywhere, triggering widespread solidarity and anger. However, the situation became even more complicated with the presence of political buzzers. In Indonesia, the existence of buzzers can be identified through anonymous social media accounts that often create provocative, intimidating and tendentious narratives. Instead of helping to clarify information, they actually muddy the waters with various counter-narratives. Some try to underestimate the victims, some are busy diverting the issue, and some deliberately amplify the provocation. In essence, buzzers manipulate public emotions for certain political interests.
This phenomenon shows how buzzers are no longer small actors on the periphery. Buzzers on social media can also be called opinion makers (opinion makers) for their central and dynamic role. They present information wrapped in photos, digital posters, videos and stories that are designed to be attractive and easy to understand. The aim is for netizens to be interested in themselves and follow the reasoning of the information maker. They have networks, funds and often move in an organized manner.
Unfortunately, some media outlets are being swept along. Instead of upholding journalistic standards, they broadcast news without verification, even complying with certain orders. As a result, the media, which should be an anchor of truth, has instead become part of the propaganda machine.
This is the reason why World News Day we must interpret it seriously. There are three important things that press people need to keep in mind.
First, return to basic principles. The media must adhere to journalism that is accurate, verified and independent. The public needs information that can be trusted, not hasty news that only attracts clicks. If the media constantly chases sensation, they will eventually lose credibility. Once credibility is lost, the public will run to alternative sources of information that are often more dangerous because they do not have ethical standards. Ironically, during the August-September 2025 Action, many people actually reported to international media due to the lack of coverage from local media.
Second, keep your distance from political interests. The media must dare to keep their distance from buzzers and political orders. Media that are subject to these interests are no longer a free press, but a propaganda mouthpiece. If this practice continues, the public will find it increasingly difficult to distinguish between real and fabricated news, which can ultimately destroy trust in the media altogether.
Third, adapt without losing your mission. The media does need to adapt to the digital era. However, adaptation does not mean sacrificing the main mission. In the midst of an information flood, the public increasingly needs in-depth coverage, investigations and reports that are truly on the side of the public interest, not just becoming a factory of trivial content that goes viral for a moment.
The Press Law and the Journalistic Code of Ethics have affirmed that freedom of the press comes with responsibility. This means that the media is free to report anything, but not free to spread lies. Unfortunately, in the field we often see the media forgetting this obligation due to business pressure or closeness to power. For example, currently many news media only contain ceremonial government agendas or narratives of politicians who are mutually condemning without providing substantive evaluation.
As a society, we also have a role. Media literacy is key so that we are not easily consumed by false issues. Don't just believe something because it's viral. We need to learn to sort information, compare sources, and be more critical. An intelligent public can put pressure on the media so that they do not work arbitrarily.
However, the main responsibility remains on the shoulders of the media. The momentum World News Day this must be a loud call: the media must stand firm on press law and the journalistic code of ethics. Don't be tempted by involvement (engagement) pseudo. Do not submit to orders from buzzers or unethical political power. Conventional media, in particular, must maintain their dignity because the public still considers them a more reliable source of information than the misty world of cyberspace.
In the end, World News Day 2025 should be a turning point. Journalism is not just a job, but a social responsibility. We need a press that dares to say "no" to buzzers, to political orders, and to cheap sensations. We need a press that returns to its mission: to voice the truth, to oversee power, and to side with the people.
If the media gives in to the temptation of the number of clicks/views and political orders, our democracy is at stake. But if the media remains steadfast, it can become the last bastion against the tide of disinformationThe future of Indonesian democracy will be greatly determined by the courage of the media today.
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